It may be meaningless to you, but its useful to me. As I said, its a survey, not a scientific study. Small sample sizes are used all the time by people and companies to help filter things out, or show promise that warrants additional, more substantial study. If I was doing an FDA drug effectiveness test, then it would be an entirely different story. The practical fact is that I don’t have the resources to do a more controlled study where I collect responses from a sampling that represents the overall population.It was a meaningless survey with the sample size and methodology. That is what I was questioning in the first place. I just expected more from a graduate project. I could see this as an attempt by an undergrad, but at the graduate level it is astonishing, especially if he really does go to that institution.
As an example, one very useful finding is that some pizza operators spend over $3,000/month on coupon distribution. It also seems to show that there may be a deep disparity in the use of coupons between different operators. If the results were more uniform, then I wouldn’t spend much time trying to understand coupon consumption habits. But given the deep disparity, I will look into this further.
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