boatnut:
No specials/coupons here. Same prices, same published menu every single day. Both locations. Identical prices every day. Every week. Never a coupon. Or if it makes you feel better: same “sale price”, every day, every week.
Same for Little Caesar’s, home of the most price-motivated customers in the pizza universe. You brought up Little Caesar’s the last time the board had this discussion, and how their $5.00 price is discounting. According to your definition, however, it isn’t because it’s their everyday menu price. I asked you about it last time around, but you never answered.
boatnut:
Fail to see how a Groupon customer differs from a regular coupon customer? They are both motivated to buy by a discount. It follows that they will buy where/when the discounts are offered.
The difference is Groupons are money losing propositions for the restaurant. Coupons and specials are crafted to be profitable, and in many cases are carefully constructed to get customers to spend more than they otherwise would have.
It’s also common to use specials as a form of price discrimination, which I am a firm adherent of. My menu prices are high, and I always have coupons out. But about 65% of my orders go out the door at full price. The bargain shoppers will come on Tuesday to get their “special”. That’s great for me, because I’d be slow anyway, and those people would not be my customers at regular menu price. People that aren’t price sensitive order whenever they want at regular price. I’ll gladly take both ends of the market.
boatnut:
He certainly does, but he’s talking about Goupon - the original topic of the thread. I’m not sure if he believes the same about Coupons. I don’t know Chris, but I’ve seen him post many, many times about is adherence to database mailers. Maybe I’m wrong, but I assume those contain some type of coupon.
I think it’s great that you never have to put out a special or discount, but it really isn’t a reality for most of us in the pizza business, nor do I agree with it for the price discrimination capabilities described above. It’s built into the model for most of us.
viewtopic.php?f=6&t=7255&start=45
That’s the thread from almost two years ago where you described how having a continuous 2 for 1 special and “Family Meals” offered a discount really isn’t “discounting”. I don’t think you ever sold anybody on the idea though.
How is having a “Family Meal” discount package on your website (
http://www.pizzability.ca) different than printing it on a coupon? So those of us that send out a coupon with a bundle are “discounting”, but you aren’t because it’s your price all the time? My head is spinning.
Didn’t you also recently have a “Crazy 8” advertisement on your website? Was that not a special?