Where you’re losing me is the assumption that putting a bundle deal on a coupon or running a family special on Tuesday nights is somehow mutually exclusive with focusing on quality, or is somehow congruent with “selling by price”. I disagree. Trust me, my place is a long way from selling on price. My menu prices are higher than yours. I assure you that nothing I do attracts the bargain hunters… but I still send out carefully crafted offers and specials to my target market.Preaches to build your business on quality and service vs selling by price.
Even my “specials” prices are still significantly above any chain price. Heck, I’m fairly certain I have the highest prices of anybody posting on this board. My “specials” are no different than the ones posted on your website… I just choose to print them on coupons from time to time and mail them out to customers as a call to action.
Read back to my original post in this thread - I’m completely against using Groupon.
I’m just lost. You don’t agree with ever discounting unless it’s posted on your menu as an everyday special? I don’t think I completely understand what you’re arguing.
You have a family deal on all the time, right? For me, a “deal” would be a suicide mission on Friday and Saturday nights. Heck, the last thing I needed this past Saturday night was more customers - we were already running beyond capacity and were dangerously close to a service breakdown. The intent of running a “Tuesday Special” is to move some of the business to other nights throughout the week where I have excess capacity.
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