Has anybody done Hotel/Motel directory advertising? I have 15 of them just outside my delivery area…Round trip to get to them maybe 20-25 min. I am in a medium size coastal town sit back about 8 miles from the beach. The hotels are not really beach going hotels, just business and town tourist. My shop (DELCO) has been a little slower lately.
I had a salesman come to me to see if I wanted to advertise in 9 of the Hotel/Motel directories having 8-10 pages total, about 900 rooms for one year and option to renew. There are probably 6 shops within that area that he passed up because he wanted to see us in there. He says he picks up something from our shop each time he comes into town and he thinks our food is great and wanted us in them. I wouldn’t be an exclusive but the I am the only pizza shop in the directory. He wanted to sell me a 1/4 page but after finding out no other shops are in the directory and nobody is doing the keycards. I decided to do full page that he didn’t even try to sell to me and put menu in the ad. Is directory advertising worth it…what are some pros and cons…what can I expect?
Thanks for any imput,
Dman
I had a salesman come to me to see if I wanted to advertise in 9 of the Hotel/Motel directories having 8-10 pages total, about 900 rooms for one year and option to renew. There are probably 6 shops within that area that he passed up because he wanted to see us in there. He says he picks up something from our shop each time he comes into town and he thinks our food is great and wanted us in them. I wouldn’t be an exclusive but the I am the only pizza shop in the directory. He wanted to sell me a 1/4 page but after finding out no other shops are in the directory and nobody is doing the keycards. I decided to do full page that he didn’t even try to sell to me and put menu in the ad. Is directory advertising worth it…what are some pros and cons…what can I expect?
Thanks for any imput,
Dman
Last edited: