I believe that doorhangers give a similar, if not slightly better response than direct mail. Just like direct mail, you need a well designed piece that commands attention and a good offer generally helps. As far as distribution, generally they are cheaper to distribute than mail, but if you just give them to teenagers to distribute unsupervised, many times you will find almost zero response as many times they will just get thrown in the garbage instead of being put on doors.
As far as the open at next visit specials, my only experience was a single restaurant in my town that used those last Christmas season. I am generally an avid coupon clipper and often a good restaurant coupon will make the decision where to eat easy. These envelopes were put in our glove box and forgotten only to be remembered months after they expired. I guess not knowing what we were getting kept us from getting excited about saving at that restaurant.
As far as the open at next visit specials, my only experience was a single restaurant in my town that used those last Christmas season. I am generally an avid coupon clipper and often a good restaurant coupon will make the decision where to eat easy. These envelopes were put in our glove box and forgotten only to be remembered months after they expired. I guess not knowing what we were getting kept us from getting excited about saving at that restaurant.
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