Anonymous:
Iāve talked to my Direct Mail people about a lower cost option and they stated that we could send out 15000 mailers over a 3 month period and it would be a lot cheaper.
One of my employees called me today and said he was at the store (I was at Staples copying flyers) and wanted to door hang - he had his nephew with him to help. So today, we had Bill, me, my daughter Deanna, and my employee and his nephew door hanging. We hit two of the smaller towns and parts of Benton - mainly hitting all the apartments. I did have a Benton Police Officer who was cruising the neighborhood I was tagging stop me and ask if he could have a flyer to hang in the police station - I also gave him a magnet.
We door tagged 400 more places today. We no sooner got to the store when the phone was ringing and it was an order from a place we had just tagged.
As far as the bankruptcy issue - Bill already called our lawyer to talk to him. I would like to forego bankruptcy as long as possible. I, too, was a legal assistant for 20 years before getting into the pizza biz. I havenāt worked with bankruptcy for years, so I donāt know how the law has changed. I was thinking that if we had too, that Chapter 11 would be the way to go - it is also a re-organization. We are a Class C Corporation.
I DO HAVE A GREAT CREW!!! If we did sell the business, I would demand that the new owner keep them. They donāt get any better.
Many, Many thanks to all of you for being my shoulder to cry on, my support and my ābe realisticā people. I just wish that I had known about PMQ on September 1 of last year!!!
Our direct mail was set up to hit 15000 households in a month. It went out twice a month. Not just our zip code but all the surrounding towns. We were doing it through Smart Mail and it was costing us $540.00 a month. WORTH IT!!! Looking back I can see that when our direct mail stopped, our sales slid dramatically.Gobpile,
Can you explain how you do your direct mail ? Do you saturate your zip code? What is ROI (Return on Investment)? How much does it cost you to do this???
Thanks! Your post made my day today
RobT
Iāve talked to my Direct Mail people about a lower cost option and they stated that we could send out 15000 mailers over a 3 month period and it would be a lot cheaper.
One of my employees called me today and said he was at the store (I was at Staples copying flyers) and wanted to door hang - he had his nephew with him to help. So today, we had Bill, me, my daughter Deanna, and my employee and his nephew door hanging. We hit two of the smaller towns and parts of Benton - mainly hitting all the apartments. I did have a Benton Police Officer who was cruising the neighborhood I was tagging stop me and ask if he could have a flyer to hang in the police station - I also gave him a magnet.
We door tagged 400 more places today. We no sooner got to the store when the phone was ringing and it was an order from a place we had just tagged.
As far as the bankruptcy issue - Bill already called our lawyer to talk to him. I would like to forego bankruptcy as long as possible. I, too, was a legal assistant for 20 years before getting into the pizza biz. I havenāt worked with bankruptcy for years, so I donāt know how the law has changed. I was thinking that if we had too, that Chapter 11 would be the way to go - it is also a re-organization. We are a Class C Corporation.
I DO HAVE A GREAT CREW!!! If we did sell the business, I would demand that the new owner keep them. They donāt get any better.
Many, Many thanks to all of you for being my shoulder to cry on, my support and my ābe realisticā people. I just wish that I had known about PMQ on September 1 of last year!!!
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