I like your attitude in this economy, I’m a huge fan of opportunity. I just bought my first place, it was a pizza shop that I totally remodeled into a family restaurant that serves pizza. This has been a move that is paying of big time. I believe you should put a new face on whatever you buy, unless it’s a franchise then you really need to do your homework on why its for sale. The biggest issue was for me in this economy was that I wanted to “own” my property not just the business. Leases are the biggest waste of money I have ever seen. Most of the time you can find property or exsisting buildings for sale just outside the strip mall areas that are more accessable and people don’t have to hassle with all the traffic. I incorporated and have two of them, one is the land managemant company the other runs the restaurants. So, when it comes time to pay my lease, I pay it to myself thus making every dollar I earn worth two, one in cash the other in equity. When I made my business plan I made goals for myself to open 4 locations of my concept in 3 years and the fastest way to do that was to own all my peoperties.
Next your gonna want to get more experience in the corporate side of the business. I don’t know where you worked before, but most independant owners do not have the corporate dicipline needed to compete in todays market. Your gonna want to learn all about food and labor costs, the use of POS systems to track hourly income to labor ratios and inventory control. You want your guests to feel very comfortable as well as confident about coming into your store and eating your food. By applying a lot of corporate standards this will be fairly easy. Going back to the POS system, its a item that can’t be ignored anymore. I use one that is integrated with my website and I offer online ordering, a must in todays market. I also got rid of the old deck ovens and replaced them with energy efficient conveyor ovens, I have used this to promote my stores as eco friendly, and the thousands of dollars I save a year helps as well. I can turn out twice as many pizzas as my competitors an hour and the money I save on energy and labor I use to buy the best quality ingredients for my pizzas.
You’ll find very quickly that your competition has no choice but to spend money to keep up with you, that’s exactly what you want. The more money they have to spend keeps them on the defense, keep rolling out new features and products till they have no choice but to close or sell out. I’m overlapping my delivery areas with my next locations to surround my territories, I also promote that all my drivers are properly insured through the company, this is huge when guests start asking other store if their drivers are insudred, which they aren’t. I can go on and on, and depending on your area you may have as many opportunities as I to use your new found knowledge to your advantage.
One thing is for sure, YOU NEED TO SPEND MONEY TO MAKE MONEY. Whatever you have projected in opening or aquiring costs, double it. Find a manager from Applebees, Outback, red Lobster or any other corporate store that is not happy, strike a deal and bring them on baord to help you and you won’t regret it. I hoper all this helps if you need anything else please feel free to ask me.
Sorry about the spelling, I have to get back to work.