We make everything we can ourselves because thats our business model. It is the type of product our customer have come to expect. It is not easily replicated over multiple locations, and requires a lot of attention to detail.
If your business model involves consistant product over multiple locations, or requires even requires one unit to operate regularly in your absence, then more pre-made products will be more desirable.
I will add, that I believe there might be something I call the Food Network Effect. Customers see an independent pizzeria, equate it to what they have seen on TV, and possibly assume there is a family involved, maybe old family recipes, and some pizza guy who’s dream it was to own a pizzeria and toss dough in the air. I think if you try to perpetuate that image, you need to be sure your quality reflects that image, including great tasting dough.
I’ll get off my soapbox now, and go watch Idol on the TIVO.