Place orders quickly, reduce errors in the order process, find new products, stay on top of pricing fluctuations, and keep well organized records of your past orders.
How many times have the wrong products show up at your door? Have you ever played the game where, sitting in a small circle of people, you whisper a sentence to some one and try to pass the sentence around the circle, only to have the final statement come out confusing and nothing to do with the initial statement?
Now, imagine everyone is sitting in a circle with a laptop and passing the message along with Instant Messenger. They can simply copy and paste the sentence, even print it out and pass it to the next person if they want. Ill bet the final statement in this situation is very similar to, if not exactly, the initial sentence.
How would you like to place your next order? Over the phone, or online in printable format?