Napoli hit it on the head. Lots more info is needed before picking a sales number out of the sky. For alcohol sales, it could even include the average number of days with rain between 4pm and 10pm and average temperatures at your location.
Population, median household income, number and types of households, business parks, number/type of other eating places, position in the market (cheap bar and grill versus Applebee’s style versus upscale), number of parking spaces, free standing versus commercial center LOCATION LOCATION LOCATION . . . menu variety and price points, beverage types/variety/price point, projected table turn time/rate, hours of operation, statutory hours of alcohol sales, delivery?, take-out? near a college/university campus? Professional or college sports venues, other entertainment venues, televisions in the dining room? . . . . operating capital in hand to generate marketing events, overall marketing plan and effectiveness . . .are you asking for 1st year, 4th quarter, 4th quarter of 2nd year?
We need to know at least some of the Lots of variables will drive the gross sales other than the bar and “package goods” which I am guessing is retail package liquor? I don’t remember if we have someone doing retail package alcohol sales or not. As a general WAG, I am estimating a 30% increase in sales first year we get beer/wine pouring license. That is for our business in our 2500 person town.
the more information you can give us to understand your business and the marketplace you operate in, the less blind we will be in offering suggestions. Right now, we can only throw at the “Flaming Dart Board of Random Answers” to be of any use. And even with information, do remember that we’re pizza guys and not Harvard Economists
Wisened by experiences, but have flour under our fingernails.