Wood fired maybe?
At any rate, His pizza menu has to be somewhat limited, based on the cooking time at 700 degrees. We all know there is no way he can have too many toppings on that pizza, and have them cooked before the bottom is burned beyond recognition. So even if he has that oven, he may have a awesome cheese pizza, and even some version of a margherita, and some single toppings…but not all the specialty pizzas you offer.
I would also guess most customers will think their pizza is burned, coming out of a 700 degree oven, because of the charred bottome, even if its at the intended doneness. Thats a NY thing, vs the rest of the world.
Hopefully, some of my luck will rub off on you, and all his advertising will remind people to go visit the pizza they know they love, and not risk trying something new! New competitiors always make my sales increase! (that sound is me knocking on wood).
You Go Sasso!