u need to only me in good with 1 person…
the DR.s office “office manager” she is the person who keeps the lunch schedule.
IE the reps call her, tells her they have a new drug, they need to educate the nurses and staff on the blah,blah,blah of said drugs.
The “office manager” then books the meeting, she also TELLS THE REP what to get, pizza, hoagies, salads, ect. AT THAT POINT YOU WANT HER TO SAY…something like, DR. Peabody really LOVES XYZ pizza they are only a few minutes away and they always give us a great product!
Now as far as your concerned, give HER whatever you’d give to any other customer who drops, $75, $100, or even $200 at a time with you. I’d say a $25 gift card for every order you get from her office (who cares which rep is buying - that’s too much to keep up with) everytime an order ($75 or more) goes to her office, I’ll be holding or dropping by a $10, $15 or $25 gift card.
Now this works for me because I have a dine in place and a $25 gift card will feed her whole family. SHE needs to be your go to girl.
WHAT?
How do you get to her you ask…
Easy, you walk in the door (with lunch for 10) introduce yourself as the owner (wow, she feels special the owner from xyz pizza…the best in town has come by to see her) drop off the lunch w/ menus, discounts for future visits, pleanty of business cards & A BIG SMILE!
Then as you leave, almost as if you forgot…you say “By the way, I am putting together a catering plan for some drug reps that service this area, would you mind making me a copy of the 4-5 drug reps that call on this office the most?” And when they ask tell them to order from us.
TRUST ME, the answer (as she is stuffing in a slice of steaming hot pepperoni pizza) is…sure hang on!
NOW the key here is the drug reps CAN NOT BE HARD SOLD, because it’s not their $$, it’s an expense account, they do have guidelines as to how much to spend per person, but it’s usually pretty high. Pizza will feed alot more people than any other food, so they look at the total as a per person price. What is THE MOST IMPORTANT THING TO THEM is that the “girls” & DR’s are HAPPY!
WHEN you get an order, and you will, don’t screw around and forget ice, plates, knives, forks, napkins, drinks or selection! If the drug rep is your best friend & the OFFICE MGR hates you, there is NO ORDER! The copy of the business cards (you get from your office manager) are for you to drop a note, with a soft introduction and to let the rep know that YOU are the pizza place of choice for DR so & so.
Additionally, the office manager always holds the DR’s credit card number for training sessions, office meetings, or extra hour sessions!
DID I SAY she’s your new best friend?
Hope this helps!