S
system
Guest
Hello all,
Last week I did my first saturation mailer. I did half of a zip code. Around 3000 pieces. They were dropped off on Wednesday. Today when one of my drivers delivered an order to a apartment building he notices a stack of our envelopes lying on the lobby floor. He brought them back to show me. There were 30 in total(thats the entire building). I then asked another driver that lives in teh area we mailed, he has not recieved one of the letter yet. I went over the list and there are 2574 apartment addresses and the rest were single family or duplexes.
The mailer previous to this one was to existing customers from my database. I got a 11% response. or 110 back on 1023 mailers. Now I understand that a saturation mailer you wont get a great response because of the amount of vacencies but I still should have had at least 100 redeemed by now. As of today I have had 11 redeemed, not even 1%.
I have been mailing enveloped letters. I did not want to use oversized postcards because of the size and that all of teh apartment buildings in my area have the small boxes and I spoke with my carrier and he told me that most of the oversized stuff just ends up in the junk mail bin in the lobby.
Is there someone that i should talk to at the post office or the BMEU?
Denver
Last week I did my first saturation mailer. I did half of a zip code. Around 3000 pieces. They were dropped off on Wednesday. Today when one of my drivers delivered an order to a apartment building he notices a stack of our envelopes lying on the lobby floor. He brought them back to show me. There were 30 in total(thats the entire building). I then asked another driver that lives in teh area we mailed, he has not recieved one of the letter yet. I went over the list and there are 2574 apartment addresses and the rest were single family or duplexes.
The mailer previous to this one was to existing customers from my database. I got a 11% response. or 110 back on 1023 mailers. Now I understand that a saturation mailer you wont get a great response because of the amount of vacencies but I still should have had at least 100 redeemed by now. As of today I have had 11 redeemed, not even 1%.
I have been mailing enveloped letters. I did not want to use oversized postcards because of the size and that all of teh apartment buildings in my area have the small boxes and I spoke with my carrier and he told me that most of the oversized stuff just ends up in the junk mail bin in the lobby.
Is there someone that i should talk to at the post office or the BMEU?
Denver