Re-Thinking Delivery Charges
pizzapirate:
Why do I feel like someone created a new profile . . . Good post, just hate to see it deteriorate with someone detracting from the main point . . .
I have edited this post upon request of the moderators. I am a new poster, and the moderators have proven it.
On topic, I feel that the should delivery charges be eliminated/not implemented, as delivery charges create confusion.
Confusion for the customer: The price is not what the menu price says, leading to the customer being upset and not re-ordering and/or treating the store employees with respect.
Confusion for the employee: Is it clearly defined what each employee is supposed to say to a customer (on the phone, at the door, during a complaint, etc.?) Unless each employee knows exactly how to handle the situation, inconsistencies may arise.
Confusion for the competition: Offer and advertise free delivery. Of course, some intial monies may be lost, but how much will be gained when the shop across the street refuses to stop delivery charges and the customer wants free delivery. There may not even be a need to raise prices, as the volume of customers leaving the other places will make up for it. Nothing says profit like high volume, regardless of the % gained from each order.
Personally, I have found it much easier to explain a price increase (cheese has gone up, gas has gone up, sorry but we need to stay competitive, etc.) than to explain a delivery charge. People understand inflation, what they do not understand is why they are being charged for something that previously was “free”.