Just to clarify a bit,
When you are posting your “rent” are you using your base rent or your “occupancy cost” which would include common area expenses like insurance, taxes, maint? (insurance and maint are only for the building)
Our base rent (paid to myself) is 7.5%. Occupancy cost is 8.8%. This is on 1620 square feet.
The above mentioned 9% guidline is just that. As you can see, many folks pay less and less is obviously good. On the other hand, when occupancy is above 10% it becomes very difficult to survive. There just are not a lot of places to make up the lost points. One of the place is marketing. If your occupancy is 13% but your location provides such traffic that you need no marketing then 13% is probably OK.
As one consultant that posted here for a while a few weeks ago pointed out, there are deals to be had out there right now where lower occupancy is possible. Long term, however, lower than 7% is pretty hard to find and higher than 12 is pretty hard to survive.