After going through the sales presentation earlier today I think this would be a great program for those that offer dine-in and take-out only. The logistics of how the rewards program works would be difficult to do for delivery. However, one could use the marketing side of the program for all aspects fo their business.
They offer the first 2 months free and do not require a contract, which is good. However, you must purchase a minimum of 500 loyalty/rewards cards from their vendor partner. Not sure how much the cards are (waiting on their follow-up email), but I would bet they are getting a kick back on this which allows them to offer the first 2 months for free. Also, if your POS system is not compatable you must run the system through a separate lap top with an attached card reader (which you must purchase separately).
I asked for references from the pizza industry that I could call and the sales rep said they were not allowed to give out any of their clients information. I found this to be odd and wasn’t sure what to think of it. If I could speak with an owner that has used the system it would make me feel much better about pulling the trigger.