HannahBananasOnline
New member
Hey All,
As many of you may already know I’m a restaurant that serves pizza, not a pizza joint. I’ve always stuck to my guns as far as ingredients go, I never compromised to compete price wise. This month I’m raising money for our local cancer society drive called Relay for Life. I’m selling my 16" pies for 6.99 all month and donating the profits to the cause, my regular price is 10.95. My pizza sales are usually 10-13% of my sales so far this month they are 20-21% and I’m killing my competition who only sells pizza. This is my decision. I can easily continue this price all Summer and literally destroy the pizza place down the road and probably hurt a couple more in town. I use Grande and Vilante so I using premium products and would be raising my food cost on my pizza sales to 50% on a plain pie and up selling from there. I’m assuming I will continue at a 20% total sales throughout the Summer and expose the entire community to my awesome menu and restaurant. So… do I keep the price, raise it to 7.99 or just go back to my 10.95? I always value everyones opinion and would love just shots from the hip on this one. Thanks everyone, back to making pizzas!
As many of you may already know I’m a restaurant that serves pizza, not a pizza joint. I’ve always stuck to my guns as far as ingredients go, I never compromised to compete price wise. This month I’m raising money for our local cancer society drive called Relay for Life. I’m selling my 16" pies for 6.99 all month and donating the profits to the cause, my regular price is 10.95. My pizza sales are usually 10-13% of my sales so far this month they are 20-21% and I’m killing my competition who only sells pizza. This is my decision. I can easily continue this price all Summer and literally destroy the pizza place down the road and probably hurt a couple more in town. I use Grande and Vilante so I using premium products and would be raising my food cost on my pizza sales to 50% on a plain pie and up selling from there. I’m assuming I will continue at a 20% total sales throughout the Summer and expose the entire community to my awesome menu and restaurant. So… do I keep the price, raise it to 7.99 or just go back to my 10.95? I always value everyones opinion and would love just shots from the hip on this one. Thanks everyone, back to making pizzas!

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