Pizzamancer
New member
Have your best customers feel special or your mediocre customers feel somehow discriminated against? I will take making the top customers happy every time. The idea that all costumers are equal is about as old as the black book. You aren’t in business to serve your bottom 50%. You are in business because the top 20% of your customers pay your bills.
Do you feel ‘discriminated’ against if you can’t go into the executive lounge of an airport while you are waiting for a flight? How about when you walk by the Private Banking offices at the bank? Same goes with pizza. If a customer is ordering 4-5 times a month they are far more valuable than a customer who orders once a month or 2 and only with a coupon. A bit of appreciation goes a long way (and it really isn’t playing favorites, as you have a vested interest in keeping them around).
You might not want to see where the road is going, but you are most assuredly on it. Don’t let yourself get passed by with an outdated mindset.
Do you feel ‘discriminated’ against if you can’t go into the executive lounge of an airport while you are waiting for a flight? How about when you walk by the Private Banking offices at the bank? Same goes with pizza. If a customer is ordering 4-5 times a month they are far more valuable than a customer who orders once a month or 2 and only with a coupon. A bit of appreciation goes a long way (and it really isn’t playing favorites, as you have a vested interest in keeping them around).
You might not want to see where the road is going, but you are most assuredly on it. Don’t let yourself get passed by with an outdated mindset.
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