ValPak

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I’m looking into advertising with ValPak in three local zip codes. Does anyone have a good idea on cost and success rates?
 
any direct mail program might be considered successful if you get a 1-3% response rate…

bulk mailers like Val-Pak help get your name out there…

your better served creating your own data base of customers & keeping in contact w/them…

your POS s/b able to serve you, plus you can create a promos to capture email and snail mail address’
 
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guest:
I’m looking into advertising with ValPak in three local zip codes. Does anyone have a good idea on cost and success rates?
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We saw anywhere from 1-6% return. It REALLY depended on the drop date. Valpak has not control of this. They have a window. So if we were lucky and Valpak hit homes Thursday we would see 4% or above. If it hit Friday or Saturday we’d get the below 4% response. Because of this we’re not using Valpak anymore. Instead we’re focusing mainly on our database.
 
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I haven’t had much luck with ValPak either. Since they are franchised the rates may be different for each area but I can tell you where I am in Virginia it costs $300 for a single panel flyer and $400 for a double. You have to commit for four months at a time. I tried putting my entire menu in the first time(double panel) because I was new and thought this would be more cost effective than printing them up and having my drivers deliver them during slow times…unfortunately I think more ValPaks get thrown out than looked at because after nine months in business I still get customers coming in every week saying “gee, I didn’t even know you were here” this tells me they didn’t give the ValPak a second look. The sales rep said i should try another approach and put coupons in(single panel)…I bit…it sucked…I won’t do it again. Good luck
 
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Just because someone says I’ve never heard of you, doesn’t mean one form of your advertising is ineffective. We have three stores in town doing over well 3 million in sales total and have been here 19 years. I still run across people with the “never heard of you, or never tried you.” My first response is open your eyes, haven’t you seen the 40+ val pak type ads every year, or how about the 20-50 drivers on a given night with lit car signs? Now I realize I need to think outside the box to reach these people, plus continue my merge mail campaign to keep my regular customers comong back.

BTW, I also think Val pak sux, just don’t think anyone should evaluate a single form of advertising based on the “i never heard of you” especially after only 9 months.
 
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I signed up for val pak, last year (my second year) I called them and told them “hey if you ever need a filler ad call me” the next month a sale person arrived. NOW I had experiencewith val pak and i know what they are worth. it reminds me purchasing something in mexico they come in high and you work them down.
i used i for one thing only 10000 coupons to homes and branding since i was new.
as I said i asked for there filler rate when they Need an ad.
220.00 i made all that back tracking the copouns, made a little cash but really built my pos. which allowd me to market they right way.
in short for the right price, and right reasons val pak could work for you
 
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