The last time we opened July 4th, it fell on a Friday. Since this is usually our “money” day, we opened at 10:30am as usual. We were so dead all day, it was unbelievable. We closed around 6pm because the phones weren’t ringing and there was no walk-in traffic.
We now close every July 4th, no matter the day of the week. I always check the caller id the next morning, and usually have 15-20 calls for the entire day. We allow our employees to have a day to go to the lake, picnic, or enjoy their family however they choose. Not to mention it gives us a well deserved day off without worrying if everybody will show up for work on a holiday.