Yes, apologies from here as well. Just got heated with accuastions of owners being greedy, but moving back to the subject.
If sales increases come about from free delivery why is that Domino’s, PH and (here) Eagle Boys all have a pick up price and a delivery price?
Why is it that in Australia both Domino’s and Eagle Boys are expriencing double didgit growth, especially Domino’s who are +20%, while having a $7.95 pick up price and a $10.95 delivery price clearly advertised on their advertising leaflets?
Is it the low price that is drawing customers during tight economic times, improved (?) quality of their product, mass advertising that gets people thinking Dom’s or Eagle Boys when they think pizza (similar to people automatically thinking Coca Cola about drinks), or is it that people know that there is a cost for a delivery service?
Why is it that my sales are up 16% for the current quarter and my deliveries are up >20% leading me to just recently add another driver for Fridays and Sundays while I charge between $5.50 and $8 for delivery on top of premium prices?
I see no correllation in free delivery increasing sales, nor do I see people moving to pick up because a delivery fee is charged.
Maybe it comes down to that generally we are now time poor and see the convenience of delivery as a way of utilising our time better, even if it has a cost incurred, and/or that we are now conditioned to paying delivery fees be it pizzas, furniture, garden plants, even the daily newspaper.
Dave