Is there a rule of thumb as to how many pizza shops there should be per a given amount of population. We currently have approx. 14 pizza shops within a 3 mile radius of our shop.
Read PMQ’s Pizza report for some interesting facts…but approx. 3 stores per 10K population is about average, if I recall correctly…
We have 7 shops in our town with a population of 20,000. Add in Wal-Mart selling dirt cheap pizzas and the grocery stores always pimping their frozen pizzas. It’s a battle for every pizza dollar.
A number of years ago we were in Columbus, Ohio for a seminar, and at that time Columbus had a population of roughly 500,000 people, and it showed 450+ pizza shops in the phone book, and Columbus is known as a pizza eatin’ city.
Tom Lehmann/The Dough Doctor