How we get online ordering added to our Web site?
Thanks
The steps to getting online ordering added to your website are complicated for the beginner but simple once you understand all the steps.
The first step is to find a platform that will handle your orders and processing. There’s several out there but you want to pick one that has been around for a while. (We deal with a great online ordering platform if you’re interested). The reason I say you want to make sure they’ve been around for awhile is because we’ve dealt with companies who’ve disappeared after just a year in business and it’s not good for the restaurant when their service provider disappears.
After you pick a platform, the company you’ve picked pretty much creates the online ordering side of your website. Most times it’s stored on their servers, all you need to do is create a link that goes over to their website, which if done right, will look to the user like they’re still on your website.
Then you need a gateway and process. The gateway verifies with the processor the credit card purchases and relays that information back to the online ordering platform. You could get a gateway that’s separate from the process, or I’ve also seen credit card processor companies handle obtaining a gateway for the restaurant since they’re already holding their account.
Once that’s set up, you should be good to go.
The devil is in the details though. How you receive your orders is important so you don’t miss any. Some online ordering platforms only deliver orders via email, text, phone call, while others are more powerful and can send an order directly to a restaurants receipt printer so no order gets left behind.
Also, the power of online ordering isn’t only through making it convenient for patrons to order from you, but it’s really about obtaining customer information so you could send those customers promotions on a continuous basis. Collecting and obtaining customer information is the most important thing about online ordering because in the long run, will bring your marketing dollars down.
If you’d like to discuss this further, feel free to email me.
walid@yourcommunityinsider.com